Remember the age old saying that all that glitters is not gold. Or maybe, what looks good from far is far from good?! Well, this movie I just finished watching just hit the bull’s eye. It’s called “The Joneses” and you’ll see Demi Moore and her fake family display an exaggerated version of this saying. It touches on various topics of materialism, consumerism, marketing and finally, human emotions entangled in the spider web. The “Joneses” is a movie about a unit of four sales reps who pose as a family to sell a lifestyle. From a marketing and sales perspective, it’s a genius idea. But is it really ethical to make people believe yourself to be someone you are not? And to fiddle with their minds and exploit them? To sell a lifestyle based on frivolity? To make them desire something you want to sell to them? Well, that is a form of marketing alright, but don’t you think a line should be drawn at some point?
The human mind and its lack of complexity showcased in this movie will keep you entertained, here is a glimpse:
Till my next blog,
Harleen A.
